Finally. A SEA SALT YOUR DOCTOR WOULD APPROVE OF.

IT’S TIME FOR A HEALTHY SHAKE-UP

WE SHOULD ALL BE REDUCING THE AMOUNT OF SALT WE EAT

Sodium contributes to high blood pressure and heart disease which kills 3x as many people as cancer.

BUT SALTY FOODS ARE SO DELICIOUS!

Salt brings out the flavour of our favourite foods and we all want to live with more flavour, not less.

THE CURRENT LOW SODIUM SALTS JUST DON’T TASTE VERY NICE

But Pinchful is all natural, so doesn't have that nasty metallic aftertaste.

But how is it lower in sodium?

Pinchful is naturally mineral rich, with Potassium at the core of every grain, coated by tasty sodium.

A SIMPLE-SODIUM-SWITCH WITH
THE SAME NATURAL SALTY FLAVOUR,
JUST BETTER FOR YOU.

Pinchful is harvested from the ancient Atacama sea beds — where it naturally dries under the Chilean sun for a clean, pure taste.
It's naturally 30% lower in sodium than regular salt. Studies show that if we all ate 25% less sodium it will protect your heart and save the NHS millions.
 
250G
£4.90

SEA SALT CRYSTALS

Naturally 30% lower sodium salt in a handy, everyday pinch pot. Designed for home chefs.

 
250G
£3.90

SEA SALT CRYSTALS

The same healthier salt, just in a lightweight refill pouch. Better for you, the planet and your wallet.

OUR STOCKISTS

THE SALTY BLOG

14/03/2025

NOT ALL SALT IS CREATED EQUAL

Ever stood in the supermarket aisle, staring at the dozens of salt options? Table salt, sea salt, rock salt, flavours, pink stuff, flaky stuff… What the heck is the difference?

 
20/01/2025

SALTY DIETS EXPLAINED

The UK is the biggest consumer of ultra-processed foods in Europe and many of these foods are packed with hidden salt, fat and sugar. This week we take a deeper look.

 
07/02/2025

When Health Meets Flavour

Ever wondered why other low-sodium salts tastes like you're licking a tin can? This week we dig into the science that makes Pinchful Great Taste award-winning.

 
18/02/2025

The Big Salty Study

The salt world just got rocked by some incredible research.
A groundbreaking study published in the New England Journal of Medicine has been cited over 500 times internationally.

  • YOUR NEW EVERYDAY SALT

    A handy cardboard pinch pot designed for home chefs who cook with care.

    We’ve done our best to cut out the plastic and we are committed to being home compostable. In the meantime our pinch pots are reusable and recyclable.

  • IT'S GREAT TASTE BABY!

    Don’t just take our word on flavour. The Great Taste judges commented on the “clean, well-milled, pure salt”, with “a full-on whack of flavour in a very few grains”, so “you wouldn't need to use too much.”

    Despite our grins, we can’t take too much credit as this is a simple product of mother nature, dried by Chilean sun.

  • PISCO, MERLOT, ALPACAS?

    A lot of great things come from Chile and now you can add healthier salt to your list.

    The naturally low-sodium, mineral-rich grains are formed in ancient salt pans, gently dry under the Atacama desert sun. There’s no need for pumps, boiling or evaporation tanks here. The result? An all-natural and bright tasting salt.

  • A PINCHFUL OF PROFITS

    Cooking from scratch is a great way to keep an eye on your family’s health. But not everyone has the means to rustle up something fresh every night.

    That’s why we donate 10% — or a ‘pinchful’ — of our profits to food charities that support families and communities in need. Because everyone deserves to eat well.

OUR SLIGHTLY SALTY* TAKE ON THE OTHERS…

*We prefer not to throw shade. But we’ll leave this here…

SEA SALT CRYSTALS

Fine, soft crystals perfect for cooking and sprinkling.

From the Atacama salt pans in Chile. The only place on earth with great tasting naturally low sodium salt.