NATURALLY BETTER.
SALT FOR THE 21ST CENTURY.

IT’S TIME FOR A HEALTHY SHAKE-UP

WE SHOULD ALL BE REDUCING THE AMOUNT OF SALT WE EAT

Along with sugar and fat, high-sodium diets aren’t good for our health or our hearts.

BUT SALTY FOODS ARE SO DELICIOUS!

Salt brings out the flavour of our favourite foods and we all want to live with more flavour, not less.

THE CURRENT LOW SODIUM SALTS JUST DON’T TASTE VERY NICE

It’s time for a new, natural and tasty salt to help everyone reduce the risk of high blood pressure and heart disease.

A SIMPLE-SODIUM-SWITCH WITH
THE SAME NATURAL SALTY FLAVOUR,
JUST BETTER FOR YOU.

A Mineral-rich salt harvested from the Atacama sea beds — where it naturally dries under the Chilean sun for a clean, pure taste.
Our salt is 30% lower in sodium than regular salt. Studies show that if we all reduced our sodium intake by 25% it will protect your heart and the NHS.
 
250G
£4.90

SEA SALT CRYSTALS

Naturally 30% lower sodium salt
in a handy, everyday pinch pot.
Designed for home chefs.

 
250G
£3.90

SEA SALT CRYSTALS

The same healthier salt, just in a
lightweight refill pouch. Better for
you, the planet and your wallet.

OUR STOCKISTS

  • YOUR NEW EVERYDAY SALT

    A handy cardboard pinch pot designed for home chefs who cook with care.

    We’ve done our best to cut out the plastic and we are committed to being home compostable. In the meantime our pinch pots are reusable and recyclable.

  • IT'S GREAT TASTE BABY!

    Don’t just take our word on flavour. The Great Taste judges commented on the “clean, well-milled, pure salt”, with “a full-on whack of flavour in a very few grains”, so “you wouldn't need to use too much.”

    Despite our grins, we can’t take too much credit as this is a simple product of mother nature, dried by Chilean sun.

  • PISCO, MERLOT, ALPACAS?

    A lot of great things come from Chile and now you can add healthier salt to your list.

    The naturally low-sodium, mineral-rich grains are formed in ancient salt pans, gently dry under the Atacama desert sun. There’s no need for pumps, boiling or evaporation tanks here. The result? An all-natural and bright tasting salt.

  • A PINCHFUL OF PROFITS

    Cooking from scratch is a great way to keep an eye on your family’s health. But not everyone has the means to rustle up something fresh every night.

    That’s why we donate 10% — or a ‘pinchful’ — of our profits to food charities that support families and communities in need. Because everyone deserves to eat well.

OUR SLIGHTLY SALTY* TAKE ON THE OTHERS…

*We prefer not to throw shade. But we’ll leave this here…

SEA SALT CRYSTALS

Fine, soft crystals perfect for cooking and sprinkling.

From the Atacama salt pans in Chile. The only place on earth with great tasting naturally low sodium salt.